About the project

Music tourism is an increasingly important part of Scotland’s creative economy. Each year, more people travel to and within Scotland for gigs and festivals, while others make musical experiences an important addition to their trip. The impact of this extends far beyond the music industry, and businesses across a number of related sectors including hospitality and retail benefit from, and help sustain, the larger music-tourism economy.

Facilitating Music Tourism for the Creative Economy is a six-month research project undertaken by Newcastle University in partnership with The Scottish Music Industry Association and Music Tourist. Through interview and survey data, the project aims to:

  • Identify lesser-known beneficiaries of (music) tourism in Scotland (e.g. pubs, record shops, hotels)
  • Facilitate more effective links between the retail, hospitality, music and tourism sectors
  • Inform policy makers about the concerns of music and tourism-related businesses and organizations and help to create a more supportive environment for future development.

A project report published in late summer 2018 will be circulated to relevant government departments, industry groups and cultural organizations.

The findings will then help to ensure that developing tourism strategies reflect the real needs and concerns of music-related businesses in Scotland.

Everyone who completes a survey is eligible to enter our prize draw to win £100 of Amazon vouchers.

(For details of how to enter and Ts and Cs click here).

Click here to take part in our survey